A vintage Apple tee resells for hundreds. Figma's conference store had a two-hour line, and its listing-day jacket went for $550 on eBay. People wear the tools they love the way they wear a band tee. Most companies meet that with a print-shop order, because the alternative is an eight-month engagement with a brand studio. SEWN is the third option.
We are the merch layer for modern internet brands. You upload a mark; we hold the blanks, embroider each piece to order, and ship it direct to your buyer. You carry no inventory, run no ops, and put up no money.
The whole thing is built so a company can say yes in four minutes, because merch is never anyone's priority and you cannot sell a non-priority through a six-week process. It has to be free and instant, and then be good enough that it becomes a priority on its own.
Blanks are AS Colour — the same 5100 crew and 5001 tee that most good tech merch is already quietly made on. Embroidery is done by our production partner in Kansas, on a commercial machine, to a written spec: the blank SKU, the thread colours, and the placement in millimetres from a named seam. That spec is generated per order, not interpreted.
Nothing is bought, embroidered or shipped until the order is paid for. That is not a policy, it is how the pipeline is wired — the production ticket is created by the payment webhook and by nothing else.
Very little per order, on purpose. We buy a blank close to its own price and add a small make fee, so a single piece makes us a few dollars. The business is the subscription and volume blank pricing later, not a margin squeezed out of a founder's first tee. If someone tells you their merch platform makes 60% on a $19.99 shirt, ask what the creator gets. It is usually $2.44.
We would rather you knew the state of it than found out.
hello@getsewn.com. A real person reads it. If you want to see the thing before you commit anything, build a free store — it costs you nothing and takes about four minutes.