sewn

Launch a merch store
in minutes — free.

Upload your logo. We photograph four embroidered pieces with your mark on them, publish a real store on your own address, and make and ship every order. You hold no stock and run no ops.

Build my store See a real one

About four minutes · no card · no setup fee · nothing to approve

Cap $49 AS Colour 1130
Crewneck $96 AS Colour 5100
Tee $51 AS Colour 5001
Tote $51 AS Colour 1001

Four steps, and you do one of them.

Everything after the upload happens without you, including the part where somebody buys something.

01

Upload a mark

PNG, JPEG or WEBP. Give us your site and we read it for your type and colours — but your mark decides the palette, not your marketing page.

02

We photograph it

Four real product photographs with your mark embroidered on the garment. Not a mockup, not your logo on a stock photo.

03

The store goes live

yourbrand.yoursewn.store, its own certificate, real cart and checkout, numbered runs of 100, and a private orders dashboard.

04

We make and ship it

Only after an order is paid for. A ticket goes to our embroidery partner with the blank, the thread and the placement in millimetres. It posts direct to your buyer.

Made properly, or there was no point.

Embroidered on AS Colour blanks

We name the style number on every product card and on every production ticket, so the garment your buyer receives is the garment the page described.

  • Access Cap 1130 · Supply Crew 5100 · Staple Tee 5001 · Carrie Tote 1001
  • Embroidered, never printed — it survives the wash and it reads chosen, not given
  • Placement written in millimetres from a named seam, per order
  • Numbered runs of 100 that actually stop at 100

Nothing happens until someone pays

No blanks bought, no machine time, no vendor contacted. The production ticket is created by the payment, and by nothing else.

  • You put up no money and carry no inventory
  • No minimums and no leftover box of extra-smalls
  • We absorb the one-time cost of digitising your mark
  • Free US shipping, included in the price

Start free. Pay when you want more of it.

The free plan is a real store, not a trial. Paid plans add colours, pieces, samples and priority production.

Free

Free forever

A real store, on your own address, today. The four core pieces, your own address, real checkout.

Studio

$14/month

The full colour range, more of the line, and a free sample — the thing every team asks for first.

House

$100/month

Priority production, custom drops, the whole AS Colour catalogue and unlimited samples.

See what is in each plan

Where we are honestly up to.

You are about to upload your company's mark to a site you have not heard of. Here is what is true today, including the parts that are not finished.

Working now

Not finished

Writing.

Thesis

People wear software now

A vintage Apple tee resells for hundreds and a Figma jacket went for $550. The demand moved from swag to fashion. The supply did not.

4 September 2026 · 4 min
Practical

Why your merch vendor won't name the blank

A short, practical guide to reading a merch quote — and the four questions that tell you what you are actually buying.

3 September 2026 · 3 min
Go to market

Merch is never a priority — build for that

Why warm introductions stall, and what changes when the first step costs nothing and takes four minutes.

2 September 2026 · 3 min

Your users would wear it.
Find out for free.

Upload a mark and look at the result. If it is not good enough, close the tab — it cost you four minutes and nothing else.

Build my store